LIMITED TIME: THE TTO BUILDER, THE FULL WALKTHROUGH + 4 BONUSES. ONE PRICE.
GROWTH & SCALE · THE TTO BUILDER SYSTEM
SCALE WITHOUT LOW LEAD QUALITY
The TTO Builder System for high-ticket businesses tired of spending $10k+ / month on cheap, low-intent leads that were never going to close
($200 - Today Only)
📦 Instant digital delivery
Do you have an ad problem?
Is the offer not good enough?
Is it a messaging problem?
Is the ad account just shadow banned?
You're spending $300-$500 per day or more on a client acquisition machine that used to be dialed in to paid traffic.
Then lead quality fell off a cliff, and it put your closers in a rut shortly after.
Show rates that sat around 65% are landing in the 40s.
And cost per booked call climbed over the same stretch.
So you're spending more and more on ads to keep the sales team fed while less and less deals are coming in.
Meanwhile you're digging through spreadsheets, jumping back into sales, cranking out ads, and doing jobs you hired someone else to do...
.. trying to find a fix for a problem that none of your mentors can help you with.
You're not sure if it's the ads, the funnel, the sales team, the competition, or the ad algorithm...
And it starts to feel like you're staring at a math problem you know you can't solve and the clock's ticking.
Because after years of hitting the same revenue levels, sleepless nights, and ad costs rising while you try not to start firing team members or give up the income you're used to...
Or a few bad months turning a business you grew past 7 figures into a revenue rollercoaster you can't seem to get off, leaving that lingering sensation in the pit of your stomach like it could all go away within a month or two...
... You start to wonder: "What's the point of this?"...
THE TRUTH:
YOUR CLOSERS ARE RIGHT ABOUT THE LEAD QUALITY
THIS IS NOT A SALES PROBLEM. THIS IS A TARGETING PROBLEM.
THE SOLUTION
What if you could just rely on the ads to produce quality booked appointments consistently?
The AI decides who sees your ad now. Not your targeting.
And it decides off the signals your ad sends.
Without the right signals, it can't tell serious buyers from time-wasters... or people with money from people who were never going to buy. (even if you're "calling out the avatar" in your ad)
So you fix the signals. Not the copy. The micro signals underneath it, the ones your ad sends before a word of copy is written.
First you gather the inputs. Recorded sales calls, testimonials, your core deliverables. Things you already have sitting in your Drive.
Then the TTO Builder runs them through nine stages and builds your TTO, so the Ad AI gets its targeting signal from your perfect-fit clients instead of from whoever's cheapest to reach.
And then the Copy Swiper works your TTO into the ads you're already running, so the low-quality signals come out and the right people start seeing themselves in it.
I've seen it over and over again across hundreds of high-ticket businesses.
A business spends $100k, $200k, $400k on leads that will never close.. Then they fix the targeting signals and they scale their business profitably.
Because when you can finally book qualified appointments consistently at scale, it can only mean one thing for your profitability. (you can do the math)
I put the whole system into one AI tool, a full walkthrough, and four bonuses that make it feel almost too simple, for less than your last DQ'd opt in cost you in ad spend.
HERE'S WHAT HAPPENS WHEN PEOPLE USE IT.
WHY FACEBOOK SENDS YOU LOW QUALITY LEADS
You've tried to call out the ideal avatar, and tighten the qualifying questions on the application.
The real problem is nobody is talking about
the signals the Ad AI actually reads.
Here's how it works:
- ✕Call out your avatar“ATTN: coaches doing $50k a month”
- ✕Add a “don’t apply if” lineUnder some number? Keep scrolling.
- ✕Tighten the applicationMore questions. A money question first. The AI never hears who you turned down.
- ✕Dial in the pixelSet up Conversions API. Fix the events.
- ✕The AI finds more of themEveryone you turned down still counted as a lead.
- ✕Crank out more adsNew creative. Same people.
- 1Build your TTOThe TTO Builder reads your recorded sales calls and testimonials and builds the micro signals your ads need to send.
- 2Swipe it into your adsThe Copy Swiper works your TTO into the ads you're already running, so you keep what was working and change who it calls in.
- 3Filter the restThe Bias Training Protocol teaches the AI who NOT to send you, so the leads that get through are the ones your closers actually want.
WHAT'S INSIDE
Most people hand you generic ChatGPT prompts, more copywriting frameworks, a stack of copy templates, or an expensive monthly platform to write your copy.
That's not what this is.
All of that starts at the copy. This starts before it.
It builds the micro signals that have to be in place before a word of copy gets written. Before the pixel. Before the Conversions API. Before all that other stuff.
It works off your own recorded sales calls and your core business deliverables.
... so you're not asking for advice and getting vague answers.
And your ads start targeting the exact people you're looking for.
What you'll gain:
Know exactly why lead quality "fell off a cliff," even if you didn't change anything
The AI tool that gets show rates back to where they sat "when things were good" in 15 to 45 minutes (runs on existing assets you already own)
How to get more deals on the same ad spend so scaling math makes sense
The 3 IOU filters that every ad must pass in order to target better people at bigger scale.
Finally rely on your ads to book decent quality booked appointments again (so you can keep your closers fed without cranking out ads all day, every day for the rest of your life)
($200 - Today Only)
Instant digital delivery · [GUARANTEE]
THE BUNDLE
Everything you need to fix your lead quality (almost) overnight.
The TTO Builder + Walkthrough
The AI tool that builds your TTO from your own sales calls in nine stages, plus the full walkthrough on getting the inputs ready, running it, and reading what comes out.
The Copy Swiper
Works your TTO into the ads you're already running, so you keep what was working and change who it calls in.
The Bias Training Protocol
The Selection Funnel that teaches Meta's AI who NOT to target, so the leads that get through are the ones your closers actually want.
The IPM
The skill and the guide. It tells you exactly when lead quality dips, the day it dips, and exactly what to do about it.
The Reason For It Framework
The copy framework behind our top-spending ad, so your first TTO ad has a proven structure to sit in.
TABLE OF CONTENTS
6 Chapters. One System.
01 · The Hidden Hand
How Meta's AI decides who sees your ad, and the signals it reads before it decides.
02 · Getting The Inputs Ready
Which recordings and deliverables to pull, and where they already are in your Drive.
03 · Running The TTO Builder
A live run on a real business, start to finish, and how to read what comes out.
04 · Reading Your TTO
What each stage means and how to put it to work.
05 · The Copy Swiper
Working your TTO into the ads you're already running.
06 · Relaunching
What to watch in the first few ad sets, and when the IPM says to act.
($200 - Today Only)
Instant digital delivery · [GUARANTEE]
Who Built This?
Started in 2015 on a gym sales floor and refined in 100s of businesses since.
Back in 2015, I sold personal training for a gym whose "free pt session" promo had our sales reps wasting all day with people who were never going to buy.
So I asked one question: "Who is our ideal customer, and what problem do they have that our unideal prospect doesn't relate to?" The email I wrote from the answer got 90-something leads in the first 24 hours.
Since then I've built an ad agency, an advisory business and a mastermind, and spent the last decade helping 100s of business owners scale.
Over that time the process has been refined into an extremely thorough step-by-step formula for fixing lead quality. And you see the shift immediately. Not in 90 days. Not after months of "testing." Within the first few ad sets.
You're getting the entire process built into a set of tools that do it for you so you can solve this problem now.
That's The TTO Builder System.
($200 - Today Only)
Instant digital delivery · [GUARANTEE]
A QUICK WORD BEFORE YOU BUY
Why is this only $200?
Because it does one job. It stops your ads from attracting the wrong leads and trains the AI on the exact person you're looking for.
The tool does most of the work, so nobody's hours are in the price. You run the TTO Builder yourself in Claude, or your preferred AI tool, in 15 to 45 minutes.
I also know some of the people who build their TTO will want help with everything that comes after it. If that's you, you'll know where to find me. If it isn't, you still keep everything on this page.
BONUSES
Here is everything you get when you grab this today.
The TTO Builder System
The TTO Builder, the AI tool that builds your TTO from your own recorded sales calls in nine stages, plus the full walkthrough on getting the inputs ready, running it, and reading what comes out.
$200
Bonus #1: The Copy Swiper
Works your TTO into the ads you're already running, so you keep what was working and change who it calls in.
Free
Bonus #2: The Bias Training Protocol
The Selection Funnel that teaches Meta's AI who NOT to target, so the leads that get through are the ones your closers actually want to talk to.
Free
Bonus #3: The IPM
The skill and the guide. It tells you exactly when lead quality dips, the day it dips, and exactly what to do about it.
Free
Bonus #4: The Reason For It Framework
The copy framework behind our top-spending ad, so your first TTO ad has a proven structure to sit in instead of a blank page.
Free
The TTO Builder + Walkthrough + 4 Bonuses To Help Scale Your Ads
YOUR PRICE TODAY
$200
($200 - Today Only)
Instant digital delivery · [GUARANTEE]
THE FULL BUNDLE
Everything shown below is included today.
BEFORE YOU GO
I know what you're thinking.
"I've already paid people to fix this."
So have most of the owners I work with.
Courses, coaches, ad agencies, a media buyer on retainer...
.. and still nobody could tell them what was actually wrong.
Nobody's opinion is involved here. The TTO Builder leverages your existing assets to build a bank of ideal client language, categorizes it, and runs everything through nine stages and the three I.O.U. filters that leave you with an undeniable documentation of exactly how to ensure your ads target the exact person you're looking for.
"Can't I do this later?"
You can. But by the time your sales team finishes calling enough leads to be certain the quality dropped, two to four weeks of spend have already gone out the door. The TTO Builder runs on calls you've already recorded, so there's nothing to prepare.
"I already know my ideal client."
Then you have a description of who you want. A TTO is the set of micro signals that gets the Ad AI to go find them, built from what your buyers actually said on the phone. Different thing.
And this comes with the full walkthrough on using it properly, so the inputs are right the first time.
Plus four bonuses: the Copy Swiper, so your TTO gets into your next ads instead of sitting in a doc, the Bias Training Protocol, the IPM, and the Reason For It framework.
And if it doesn't work?
I'm not promising any numbers here. Doing so without seeing your business would be dishonest and unethical.
What I can guarantee you is that if you don't fix the signals you're sending the ad ai now... and you keep letting your ads target and convert the wrong leads, you're feeding a learning machine that will compound and continue to send you more of them.
That said, I've never seen this process not work when followed correctly. The only margin for error here is when the inputs are off.
So if you implement this and your lead quality doesn't improve, I will personally get on a call with you and review your setup, identify what's causing Meta to send you lower quality leads, and give you clear steps to fix it.
$200
$200 - Today Only
Instant digital delivery
REAL RESULTS FROM MY CLIENTS - NOT TYPICAL
Don't take my word for it.
These clients build their TTO immediately upon coming in. Yes there is more that I help them with to make results predictable and scalable. Their results are not typical and you should not expect to get the same by picking up a digital product.
Ready to join them?
Build your TTO, swipe it into your ads, fix the signals, get higher lead quality. $200, one payment.
$200 - Today Only
Instant digital delivery
EARNINGS DISCLAIMER: Results vary and depend on your offer, your sales process and your ad spend. Nothing on this page is a promise of income or results. This site is not part of, or endorsed by, Meta or Facebook.
TESTIMONIAL DISCLOSURE: Testimonials are from real clients of Growth & Scale Advisory who worked with us directly. Their results are their own and aren't typical.
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